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Wednesday, 25 July 2012
Guess who has the edge?
Diwali time is considered to be one of the most lucrative for Bollywood as it’s the festive plus holiday season . It’s a particularly favourable period for Shah Rukh Khan who has always tried to have a movie release during this time.
But this year, it seems King Khan will have tough competition from none other than Ajay Devgn. Reports say that Shah Rukh Khan’s next film with Katrina Kaif (being directed by Yash Chopra) will clash directly at the box office with Ajay Devgn and Sonakshi Sinha’s ‘Son Of Sardaar’. Both films are likely to release on November 14.
Box office pundits claim SRK has an edge over Devgn in the matters as more more than half of the theatres have been reportedly booked for his film.
"Yashji's film has already been signed for all the cinemas across India which is playing ‘Ek Tha Tiger’. That takes away the best ones," Akshaye Rathi, fourth generation exhibitor and distributor, tweeted.
"Firstly, being a SRK-Yashji combo, one can safely assume maximum shows will go to that film. It will approximately be a 70:30 ratio. And it is a practice that is followed by few producers when they have big releases back to back," another report stated.
YRF's spokesperson have been quoted as saying: "YRF has been dealing with the same theatre owners through our distribution offices over the last 40 years and all of them would be more than happy to screen a Yash Chopra film, coming after a gap of eight years, without any reservation."
Incidentally, Diwali has been lucky for Ajay Devgn too. His ‘Golmaal Returns’ (2008), ‘All The Best’ (2009) and ‘Golmaal 3’ all released during this period and had hit the bulls eye. His only exception is ‘Rascals’ (2011) which was a flop. Ajay has downplayed the competition and feels there is scope for all films to do well. “I don't know about their (YRF's) film, but ‘SOS’ is a comic love story with lots of action, a perfect festival film," the actor said.
Well, we can’t wait for this November when the two box office titans will clash.