Monday, 6 February 2012

Another Bollywood film joins 100cr club

Mumbai: Agneepath has joined the Rs 100-crore club on the 11th day after its release.
TheRepublicD ay release isthe 10th film to touch this mark just days after hitting thesilver screen.Salman Khans Bodyguard holds the record as its collections crossed Rs 100 crore within seven days of its release.
Trade analyst Taran Adarsh attributesthebig collectionstothe brand behind the film.However,he added,Ultimately,it boils down to the content.Another reason is the wide-release pattern.The print run of films today is between 2,000 and 3,000 screens,which helps bring such big numbersto the collection of the film.
Another trade source said,With the exception of Ready,most of the films in the Rs 100-crore club were released on a nationalholiday,followedby a 4-5 day weekend,whether it was Agneepath on Republic Day,Ra.One on Diwali,Bodyguardon Eidor Don 2 on Christmas. The other films in the Rs 100-crore club are Ghajini,Ready,3Idiots,Singham,Golmaal 3 and Dabangg.
Trade pundits feel expansion of the market,which includes print counts,number of shows andthecapacity of cinemas,along with higher ticket prices,contributes to the booty of the film.
However,there is growing concern over the shelf life of films,with producers and distributors only looking at the collections in the first two weeks.


Agneepath 3 Idiots Don 2 Bodyguard Ra.One Ghajini Ready Golmaal 3 Singham Dabangg

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